Radical Law Firm Advertising

It's interesting to look at some of the more radical  advertisements for American law firms (not of the personal injury variety).  Below are some links to  advertisements which certainly would be thought "challenging" if run by Australian law firms.

McGuire Woods ran a series of ads talking about "It's not about serving the clock - It's about serving our clients" and "Bursting the bubble of time billing".

Hull McGuire ran an ad including the line "Stop being the equipment in the games lawyers play"

Pinsent Mason publishes a website and magazine "Out-law" which certainly has attitude and reportedly is a hit with clients and potential clients.